You just got to get out there and actively manage the business reviews and ratings online, no matter what your line of business. Need persuading? Some data points:
Read More About Why Getting Online Reviews Matters for your business
Of course, by “manage” business reviews, we mean “get good reviews and lots of stars”.
Or, to put it another way “identify happy customers and persuade them to rate and review, while still keeping them happy.” So follow these steps…
Right after service or a sale, ask customers for feedback in person, by email or by a follow-up phone call. For instance, you might ask:
Specifics make business reviews believable, so you’re priming the customer to think about what to write in a compelling review.
If you’re not dealing with a satisfied customer, listen carefully to the complaint and attempt to deal with it right away. Of course, you’re not going to solicit a business review–consider yourself lucky that you had a chance to head off negative online comments.
If your review candidate expresses a mixed opinion, play it by ear. You don’t necessarily want to discourage a mixed review: the search engines and review sites are thought to watch for “diversity” of opinion. Too much happy talk and they may consider you a spammer and delete your business reviews.
Having identified your potential reviews buddies, move them along to Step 2…
Alternative reviews buddies: Anyone who posts a compliment on Facebook or other social media. On to Step 2, too, for them, right away.
You followed Step 1, so you are about to ask the customers for the business review while they are still at the peak of happiness about their recent experience with your business. But tread carefully. You don’t want to spoil the mood by pushing.
Politely suggest that they
For the social media users who posted the compliments, suggest they enter a review on your Facebook page.
Wondering how to answer business reviews (good and bad)? We have an extensive guide for you, including suggested language for many different business types.